Estee Edit

London, England

When Estée Lauder confirmed that it will launch its first ever standalone store on London’s Carnaby Street, Cumberland were delighted to be involved and have the opportunity support the growing brand which we have been working with for over the last 20 years.

Located in the heart of London’s West End, the 700 ft² store showcases the beauty retailer’s bestselling products as well as its newest range, Estée Edit.