London, England

Cumberland were delighted to work with Retail Design Agency GP Studio again, on the fit out of Hershesons’ 5,000 sq ft flagship salon in London’s Fitzrovia.

Over the 14 week programme the Cumberland team managed every aspect of the fit out of the initially empty unit. Works included HVAC, Plumbing, Electrical, Partitions, New Shopfront, Bespoke Joinery, Intercom and & fire alarm, Flooring and decorations throughout.

Hershesons, as a brand don’t believe in limits, boundaries or rules and this is demonstrated fully in the salon design with a fusion of design styles, different style mirrors, chairs & lighting throughout. There are countless beauty services from some distinguished third party brands and a coffee shop making this new store not just a hair salon but a whole beauty space.

Cumberland’s joinery workshop smoothly manufactured the great amount of bespoke joinery elements that were installed on site including sunken shelves and custom-built holders within each hair station.

Cumberland has delivered every aspect of the clients brief creating a stylishly impressive beauty space which reflects this world-class brands approach.