Cumberland Group’s Work with Swatch Across the UK & Ireland

As a leading fit out contractor based in London, Cumberland Group has always believed in going beyond the brief. When Swatch needed new stores that captured the boldness of their brand, they wanted immersive, unforgettable experiences. And that’s exactly what we delivered.

From bespoke joinery crafted in our East London workshop to seamless installations in high-footfall locations, these projects prove why Cumberland Group is trusted for high-end retail fit outs across the UK and Ireland.

Swatch x Harvey Nichols: Bespoke Joinery in a Landmark London Location

In the heart of Knightsbridge, Cumberland Group delivered a standout Swatch store inside Harvey Nichols.

We manufactured the entire store in-house, including a striking 3D marble-effect wall joinery system, produced in our fully equipped London workshop. This unique, sculptural finish created depth, drama, and a distinctly modern edge.

For brands operating in elite retail environments, choosing the right fit out contractor in London can be the difference between blending in and standing out.

Swatch Covent Garden: Retail Fit Out on One of London’s Busiest Streets

Covent Garden’s James Street is no ordinary location. It’s a magnet for shoppers, tourists, and content creators. So when Swatch opened their latest 1,400 sq ft boutique here, it needed to perform.

Cumberland Group delivered the full retail fit out from start to finish, on time and ready for peak summer trade. The result? A vibrant, flowing interior showcasing over 500 watches in a space that’s as photogenic as it is practical.

This project exemplifies our expertise as a London-based fit out contractor who understands the nuances of high-stakes, high-traffic locations.

Swatch Dublin: A Colourful Concept, Expertly Delivered

While we’re proud to be rooted in London, our work spans borders. The Dublin Swatch store is a testament to how bespoke joinery and vibrant finishes can bring a brand’s personality to life.

This project captured Swatch’s playful DNA, with bold colours, expressive design choices, and a seamless finish throughout.

Swatch Meadowhall: A Complete Fit Out for a Global Icon

At Meadowhall Shopping Centre, we completed a brand-new retail fit out for Swatch, blending innovation, impact, and speed.

As always, our work combined precision joinery, brand-aligned finishes, and on-site installation expertise. From concept to handover, Cumberland Group’s reputation as a reliable, high-quality fit out contractor ensured the project was delivered to the highest standard.

Why Work with a Fit Out Contractor Like Cumberland Group?

Whether you’re a global brand or an ambitious startup, your store is your stage, and average simply doesn’t cut it.

At Cumberland Group, we specialise in commercial fit out and refurbishment across the UK, with a strong presence in London and surrounding areas. Our award-winning team brings over four decades of experience, in-house bespoke joinery manufacturing, and a client-first approach that’s hard to find elsewhere.

Swatch trusted us with multiple high-profile stores. And we delivered, every time.

If you’re looking for a fit out contractor in London who understands the balance of creativity, precision, and commercial reality, Cumberland Group is ready to make it happen.